In this DotCom Secrets book review, you’re going to find out all about DotCom Secrets 2nd edition hardback book:
- What is DotCom Secrets?
- Who is DotCom Secrets for?
- What’s Inside DotCom Secrets?
- DotCom Secrets Pricing
- DotCom Secrets Bonus Stack
- How to order DotCom Secrets
- DotCom Secrets upsells
- DotCom Secrets Free PDF
What Is DotCom Secrets?
If you’re serious about making your business a success (and who wouldn’t be?) you need a proven evergreen marketing strategy that will deliver big results for you long term. That’s where DotCom Secrets by Russell Brunson, co-founder of ClickFunnels comes in.
DotComSecrets, the underground playbook for growing your company online, it was the first book written by Russell Brunson and it forms part of a trilogy of books that go perfectly together, the others being Expert Secrets and Traffic Secrets.
Launched in 2015, the first edition of Dot Com Secrets sold over 200,000 copies worldwide.
The new updated hardback 2nd edition is 393 pages long (the paperback first edition was 255 pages) of must-know internet marketing secrets and strategies.
- It’s not about getting more traffic to your website, although what you’ll discover will dramatically increase your traffic.
- It’s not about increasing conversions, although what you’re going to discover will increase your conversions.
- What you are getting is the exact processes, funnels, and scripts that Russell Brunson and his team have perfected and used to scale companies online.
All broken down into simple and easy to follow sections that any business can implement to increase traffic, sales, and conversions.
How Does DotCom Secrets Differ From The Other Secrets Books?
All 3 Secrets books complement each other perfectly. Rather than waste your time with a series of articles on DotCom Secrets vs Expert Secrets etc, I have done an in-depth review of each book, based on my own experience of reading them, to help you decide which book is right for you….you may even decide you want all 3 books! If so check out my Secrets Trilogy review here: The Secrets Trilogy Box Set by Russell Brunson
- DotCom Secrets will teach you how you can use sales funnels to grow your business
- Expert Secrets will teach you how to turn website/sales funnel visitors into lifelong customers. You can read my Expert Secrets review here: Expert Secrets Book Review – New & Improved 2nd Edition Hardback
- Traffic Secrets will teach you how to flood your website/sales funnel with your dream customers. You can ready my Traffic Secrets review here: Traffic Secrets Book Review
Who Is DotCom Secrets For?
Dot Com Secrets is ideal for anybody who:
- Wants to learn from a marketing expert
- Is looking to use sales funnels in their business but doesn’t know where to start
- Already has a reasonable understanding of sales funnels but wants to reaffirm that knowledge
- Has used sales funnels in the past but not had the success they were expecting
- Is into email marketing and wants to know how to improve sales
- Wants to get into affiliate marketing and promote other peoples products and/or services for a commission
Whether you have an online business or an offline business, you can benefit from reading the DotCom Secrets book.
Who Is DotCom Secrets Not For?
DotCom Secrets is not for:
- Anyone looking for a get rich quick scheme
- Anyone not prepared to work hard to achieve what you want in life
- People who are looking to jump on the next fad rather than seeing something through to fruition
- Not prepared to make a small investment in their future by covering the shipping costs
- Anyone who is more inclined to use a book as a coffee cup coaster rather than read it
Dot Com Secrets Review What’s Inside?
Inside DotCom Secrets you’ll learn the exact strategy’s that Russell Brunson and his team have perfected over years and years of experimenting.
You’ll soon realize he’s got you hooked by telling personal stories from when he was a struggling entrepreneur selling potato gun DVD’s while still at high school, the obstacles he faced, and how he overcame them on his way to becoming one of the biggest names in the world of digital marketing.
Dot Com Secrets is broken down into the following four sections:
- Sales Funnel Secrets
- Funnels In The Value Ladder
- Funnel Scripts
- Building Your Funnel
Each section is broken down into smaller subsections which makes the information much easier to absorb.
Section 1: Sales Funnel Secrets
Secret 1: The Secrets Formula
The four questions to attract your dream customers.
Secret 2: Hook Story Offer
The key to creating so much interest that your customers practically ask to buy from you regardless of the price.
Secret 3: The Value Ladder
The secret of taking a customer from a low ticket product/service to a high ticket product/service that will change their lives and have them thank you for it.
Secret 4: The Attractive Character
The ‘Five Identities’ to get your dream customers to come to you without you having to go chasing after them.
Secret 5: Funnel Hacking
Why being a pioneer isn’t a good way to start a business, instead focus on what’s working now….you don’t have to reinvent the wheel.
Secret 6: Seven Phases Of A Funnel
The ‘Seven Phases’ that you must include in every funnel in order to keep your customers moving along and buying more from you.
Secret 7: Follow Up Funnels
The key to reaching your audience whenever you want and making up to 80% of your sales.
Section 2: Funnels In The Value Ladder
Secret 8: Lead Squeeze Funnels
How to draw in the perfect leads and have them want to give you their email address.
Secret 9: Survey Funnels
The easiest way to separate your contacts into different lists based on the information they give you, so you can then send them tailored messages.
Secret 10: Summit Funnels
How to leverage somebody else’s list in order to grow your own list quickly.
Secret 11: Book Funnels
The technique of being able to afford to outspend all of your competition in order to gain new leads, and run ad campaigns without a budget cap.
Secret 12: Chart Funnels
The simple 3-page funnel takes someone from being a funnel visitor and turns them into a repeat customer.
Secret 13: Challenge Funnels
Get a ton of new customers while getting rid of the customers who aren’t a good fit for you.
Secret 14: Video Sales Letter Funnels
A modern-day variation of an old-school direct mailing scheme that will hold your audience captive and make them buy from you.
Secret 15: Webinar Funnels
How to gather your audience in one place and motivate them to buy from you with just a single presentation.
Secret 16: Product Launch Funnels
The 6 page ‘Free Workshop’ lets you tell your audience about an offer that you haven’t launched yet and have them counting down the days until they can buy it from you.
Secret 17: Application Funnels
The 3-page funnel for prequalifying customers to buy high ticket offers from you – It’s just as easy to sell a $3,000 product as a $47 product!
Section 3: Funnel Scripts
Secret 18: “Curiosity Based Headline” Scripts
Creating headlines that jump out and grab your customer’s attention and make them want to click your link to learn more.
Secret 19: “Who, What, How, Why” Script
The simple 4 question script for getting your customers to visit your funnel, give you their details and buy your low-ticket products.
Secret 20: “Star, Story, Solution” Script
The key to getting your customers to have that “Aha!” moment that sells themselves on your products/services without you having to do any sales pitches.
Secret 21: OTO Script
The 3-5 minute script to get a customer who bought a low ticket item from you to buy a high ticket item.
Secret 22: Perfect Webinar Script
Russell Brunson’s ‘Perfect Webinar’ script. The same script he always uses in his webinars. If you’re not aware, Russell did over $3,000,000 in sales in a one-hour live webinar!
Secret 23: Product Launch Script
The 4-part video script for an offer you have coming up, which will have your customers itching to buy it as soon as it launches.
Secret 24: Four-Question Close Script
The 4 question script for taking a customer from “I’m interested” to “Let’s do it!” in just a single phone call.
Secret 25: Setter and Close Scripts
Pre-qualifying your customers to ensure you’ll enjoy working with them.
Section 4: Building Your Funnel
Secret 26: ClickFunnels
The step by step framework for building your funnels without being a tech guru, or spending a ton of money hiring one.
Secret 27: Funnel Stacking
How to stack your funnels to maximize how much money you get from each customer.
Secret 28: Funnel Audibles
The simple test to determine if your funnel is working or broken, and how to fix it.
DotCom Secrets Pricing
Depending on where you order from will depend on how much you pay for DotCom Secrets.
If you order direct from ClickFunnels DotCom Secrets is available as a free plus shipping offer, meaning the book itself is free of charge, you just pay for shipping.
Shipping costs are:
- $9.95 – USA
- $19.95 – Rest of the world
Depending on where you are in the world will naturally have an impact on delivery times. USA delivery is approx 3-4 days and the rest of the world delivery is approx 7-10 days.
Dotcom Secrets Amazon
If you order from Amazon DotCom Secrets the price is (at the time of writing this article) $16.98 for the first edition paperback or $17.24 for the 2nd edition hardback. Click here for the latest Amazon DotCom Secrets pricing.
You can also get the DotCom Secrets Audible from Amazon, however, you have to take out a subscription to Amazon’s Audible service for this.
If you are thinking of ordering your copy from Amazon, please bear in mind:
- It is more expensive than ordering direct from ClickFunnels
- Amazon Dot Com Secrets does not include any of the DotCom Secrets bonus stack below
- You can’t order any of the upsell items that ClickFunnels offer
- DotCom Secrets Audible is included as a free bonus from ClickFunnels
DotCom Secrets Bonus Stack
When you order your copy of DotCom Secrets, as is typical of any Russell Brunson ClickFunnels offer, you will also receive the following free bonuses:
The 3 Core Funnels eBook
After 21 years in the online marketing world, Russell has come to realize that consistently there are just 3 types of funnels that are responsible for the wealth and success of most online businesses. He will share those 3 funnels with you in this eBook.
108 Split Tests eBook
Running a split test can make a huge difference with your audience, and it can only be a small change that test, ie; different picture in your adverts, different wording etc.
This eBook contains 108 split tests that you can use in your business that are proven to deliver big results.
Network Marketing Secrets eBook
If you’re into network marketing and want to know how to use a funnel to build your team, this eBook will show you how to use funnels to have people practically ask you to sign them up!
If you’ve built a funnel and not had the success you were expecting with it, what do you do? Funnel Audibles is what you do.
Funnel Audibles is what Russell Brunson describes as a simple process for taking any funnel that’s broken and turning it from a zero to a hero.
30 Day DotCom Secrets Challenge
Once you’ve read DotCom Secrets the first thing you’ll be asking yourself is “Right, where do I start?”
The 30-day DotCom Secrets challenge is a day by day action plan to get you from where you are now to where you want to be.
DotCom Secrets Refund Guarantee
If you’re not happy with your copy of DotCom Secrets, simply email ClickFunnels customer services or call the phone number on your receipt and they will refund your shipping costs in full. They will even let you keep the book!
DotCom Secrets Affiliate Program
Another great bonus with DotCom Secrets is that you can promote it to other people and earn up to a 40% commission for anything that they then buy from ClickFunnels.
How To Order DotCom Secrets
To order your copy of Russell Brunson DotCom Secrets, click the banner below to be taken to the order page:
Once you’re on the order page, click the Yes! Reserve My FREE Copy Now! button:
Fill in your details and click the Claim Special Offer button:
Enter your credit card details and click the Ship My Book NOW! button:
What Are The Upsells In The DotCom Secrets Book Funnel?
The ClickFunnels DotCom Secrets funnel has the following upsells available:
DotCom Secrets Audiobook + 5 More Exclusive Products
To add the narrated by Russell Brunson Dot Com Secrets Audiobook, plus 5 more exclusive products for just $37, simply click the +ADD button and these will automatically be added to your order:
DotCom Secrets Live
To add DotCom Secrets Live, again just click the +ADD button and this will be automatically added to your order:
The Secrets Trilogy Boxset
The Secrets Trilogy will be offered to you as a One Time Only item after you have clicked the Ship My Book NOW! button on the DotCom Secrets order page.
The cost of The Secrets Trilogy is $97. You can read my review here: The Secrets Trilogy Box Set by Russell Brunson
Funnelytics is software for mapping, tracking, and analyzing your sales funnels.
Like The Secrets Trilogy, you will be offered Funnelytics as a One Time Only offer after you have clicked on the Ship My Book NOW! button on the DotCom Secrets order page.
Funnelytics will cost you $397.
DotCom Secrets Free PDF
There is a DotCom Secrets PDF download available, free of charge.
This DotCom Secrets eBook is NOT the full book, it’s just supplementary material for the audiobook. You can download the Dot Com Secrets PDF from the DotCom Secrets resources page here: Russell Brunson DotComSecrets PDF
DotCom Secrets Review Summary
Having paid the shipping fee myself and read through this book cover to cover, I can honestly say it’s a no brainer. The value this book offers is exceptional, it is not some passing fad get rich quick scheme, it is tried and tested evergreen marketing 101.
I really like Russell’s writing style because you actually feel he’s written his books with you personally in mind, they are so engaging and everything is explained so clearly. Don’t worry if you’re not a tech guru, you don’t have to be.
I’m confident you’ll be so impressed with this Russell Brunson book that if you don’t take The Secrets Trilogy upsell option you’ll wish you had.
Remember, the DotCom book is free, you only pay the shipping charges:
- $9.95 – USA
- $19.95 – Rest Of The World
Shipping costs are fully refundable if you’re not happy with the book, so you’ve nothing to lose by ordering it!
Great bonus stack.
Promote the book as an affiliate and earn commissions.
If you’re new to ClickFunnels or want to know how to use sales funnels within your business, you need this book. Grab your copy of the new and improved Dot Com Secrets book now:
Thank you for taking the time to read my Dot Com Secrets review, I hope you have found it helpful.
Disclaimer: I am an independent ClickFunnels Affiliate, not an employee. All views expressed on this blog are my own based on my own experience of using the ClickFunnels software and are not official statements of ClickFunnels or its parent company Etison LLC. I use affiliate links on my blog and may receive referral payments from any links you click on and make a purchase.