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Traffic Secrets Book Review: The Definitive Guide To Traffic Generation

In this Traffic Secrets book review, I’ll be revealing everything you need to know about this new free book all about traffic generation, from marketing expert Russell Brunson.

  • What is Traffic Secrets?
  • Who is Traffic Secrets for?
  • What’s Inside Traffic Secrets?
  • Traffic Secrets Pricing
  • Traffic Secrets Bonuses
  • How to order Traffic Secrets
  • Traffic Secrets upsells
  • Traffic Secrets Free PDF

What Is Traffic Secrets?

Russell & Traffic Secrets

You can have the greatest product/service in the world, along with the greatest value for money deal in the world, but, if you haven’t got any website/sales funnel visitors, you’ve got nothing right?

If you’re struggling to get traffic to your offer or want the best strategies for getting traffic to your offer when you launch it, then Traffic Secrets, the underground playbook for filling your websites and funnel with your dream customers is exactly what you need!

Traffic Secrets is the latest book written by Russel Brunson and it forms part of a trilogy of books that go perfectly together, the others being DotCom Secrets and Expert Secrets.

When Russell Brunson co-founded ClickFunnels in October 2014, he knew he had an awesome product to offer the entrepreneurs the world over, but, he had to figure out how to attract them to ClickFunnels and get them to sign up. By October 2019 ClickFunnels was getting on average approx 1.8 MILLION visitors to its main website per month!

Russell spent over a year writing his Traffic Secrets book and is now going to share with you the exact strategies he used to generate that traffic within the pages of this book. There really is no better person to learn the art of generating traffic from.

How Does Traffic Secrets Differ From The Other Secrets Books?

russell Brunson Books Bundle

All 3 Secrets books complement each other perfectly. I have done an in-depth review of each book, based on my own experience of reading them, to help you decide which book is right for you….you may even decide you want all 3 books! If so check out my Secrets Trilogy review here: The Secrets Trilogy Box Set by Russell Brunson

Who Is Traffic Secrets For?

Traffic Secrets is ideal for anybody who:

  • Wants to learn from a marketing expert
  • Wants to flood their website/sales funnels with their dream customers
  • Wants to build brand awareness on social media
  • Wants to generate leads from Facebook, Google, Instagram, and YouTube
  • Has signed up for Funnel Builder Secrets and/or Funnel Scripts
  • Promotes offers from affiliate programs and/or affiliate networks
  • Uses a shopping engines service for their product(s)
  • Looking for a traffic secrets course

Whether you have an online business or an offline business, you can benefit from reading the Traffic Secrets book.

Who Is Traffic Secrets Not For?

Traffic Secrets is not for:

  • Anyone who thinks they can just sit and wait for their customers to find them
  • Anyone looking for a get rich quick scheme
  • Anyone not prepared to work hard to achieve what you want in life
  • Anyone not prepared to make a small investment in their future by covering the shipping costs

Traffic Secrets Book Review What’s Inside?

Inside Traffic Secrets, there are over 300 pages of the exact strategies that Russell Brunson used to explode the popularity and profitability of ClickFunnels in under 5 years!

Traffic Secrets is broken into the following three sections:

  1. Your Dream Customer
  2. Fill Your Funnel
  3. Growth Hacking

As with DotCom Secrets and Expert Secrets, each section of Traffic Secrets is broken down into smaller subsections which makes the information much easier to absorb.

Section 1: Your Dream Customer

Secret 1: Who Is Your Dream Customer?

The very first part of this book covers off identifying exactly who your “Dream Customer” is, and how to enter into the conversation that’s already taking place in their mind so you know exactly how to serve them.

Secret 2: Where Are They Hiding? The Dream 100

Find exactly where your dream customers are hanging out online so you can find them and pull them into your funnels.

Secret 3: Hook, Story, Offer, and The Attractive Character

hook, story, offer and the attractive character illustration

How to stop your dream customers dead in their tracks, even if they’re crazy busy or scrolling through a sea of your competitors, have pay attention to your story and take you up on your offer.

Secret 4: Work Your Way In, Buy Your Way In

There are two ways you can get your message in front of your Dream Customers, turn them into your own traffic that you can message over and over again, for free!

Secret 5: Traffic That You Own

Traffic that you ‘own’ is the best type of traffic on the planet and the No.1 way to safeguard your business against any kind of Google slaps, Facebook snaps, or algorithm changes that come your way.

Secret 6: Follow Up Funnels

follow up funnels logo

The invisible second funnel that almost no one knows about. Only 19% of potential sales will happen the first time your customers go through your funnel. The other 81% of your potential sales are determined by this.

Follow Up Funnels is ClickFunnel’s own email autoresponder service. Follow Up Funnels is not available on the ClickFunnels $97 per month Basic plan, you have to subscribe to their $297 per month Platinum plan. You can read my comparison of the ClickFunnels Basic and Platinum plans here: ClickFunnels Pricing 2021

Secret 7: Infiltrating Your Dream 100

The key to getting partners to not only promote your products for you, but also to quickly return your calls, respond to your emails, and get send you their traffic for free!

Section 2: Fill Your Funnel

Secret 8: Fill Your Funnel Organically (Working Your Way In)

How to get a ton of free traffic from other people’s platforms who already have your dream customers and get them to follow you like the Pied Piper of Hamelin straight into your funnel/website.

pied piper of hamelin illustration

Secret 9: Fill You Funnel With Paid Ads (Buying Your Way In)

Get off the crazy traffic “roller-coaster” and get more consistency in your marketing, all while sending streams of visitors to your funnel/website. Russell Brunson describes this as “hands-down the backbone for the ultra-fast growth of where ClickFunnels is today”

Secret 10: Instagram Traffic Secrets

This quick 3-5 minute daily strategy helps you to tap into the pockets of your “Dream Customers” on social media that aren’t following you yet, and discover the patterns that make them follow and engage with you.

Secret 11: Facebook Traffic Secrets

How to use the biggest social network platform in the world to drive customers to your funnel/website. With 1.69 BILLION registered users as of 2020, why wouldn’t you want to target traffic from Facebook using Facebook Ads?

Secret 12: Google Traffic Secrets

How to leverage the power of Google and Google Ads (the biggest search engine on the internet) to get your dream customers to find you, instead of you chasing after them. Even if they don’t know who you are and aren’t actually searching for you yet!

Secret 13: YouTube Traffic Secrets

The 6-steps to creating incredible content that serves your audience for the rest of their lives and beyond and have your number of views continue to rise every day.

Secret 14: After The Slaps And The Snaps

Google and Facebook are constantly changing their algorithms, so this section teaches you the key to ‘weathering the storm’ and getting in front of traffic trends. This is the exact blueprint Russell uses as he looks at every new traffic opportunity.

Secret 15: Conversion Domination

How to create your own powerful “Tonight Show” that fuels all of the social media assets you need each week so that you can quickly repurpose it into unique content that fits each social platform.

Section 3: Growth Hacking

Secret 16: The Funnel Hub

This “hub” style landing page makes PR agencies want to push traffic to it so your audience can learn more about you, your company, your products, and how you can help them! Russell provides you with the exact outline he uses for his pages.

Secret 17: Other People’s Distribution Channels

The 3 strategies for tapping into other people’s distribution channels so you can plug your products directly into brand new audience streams! This is the real secret behind each Shark from “Shark Tank”

Secret 18: Your Affiliate Army

Imagine you could get other people to advertise your products for you, and not take a cent in payment from you until they make a sale? Well, here you’re getting a 5-step game plan for building an army of marketers who will do just that. They spend their own advertising dollars to promote all of your products for you and you only pay them after they make a sale!

Secret 19: Cold Traffic

The 7 phases of a funnel that brings ice-cold traffic (people who aren’t aware of your product, and don’t even know you exist) into your funnel and convert them into red hot qualified buyers who sell themselves on your solution before you even tell them the offer!

Secret 20: Other Growth Hacks

3 tiny “growth hacking” adjustments that Russell modeled after famous rapid-growth tech companies. These are the “little hinges that swing big doors” when it comes to scaling your company.

Traffic Secrets Pricing

Depending on where you order from will depend on how much you pay for Traffic Secrets.


If you order direct from ClickFunnels Traffic Secrets is available as a free plus shipping offer, meaning the book itself is free of charge, you just pay for shipping.

Shipping costs are:

  • $9.95 – USA
  • $19.95 – Rest of the world

Depending on where you are in the world will naturally have an impact on delivery times. USA delivery is approx 3-4 days and the rest of the world delivery is approx 7-10 days.

Traffic Secrets Amazon


Just like Amazon Dot Com Secrets, you can also order Traffic Secrets Amazon.

If you order from Amazon Traffic Secrets the price is (at the time of writing this article) $16.99 for the hardback book, $25.05 for the paperback book, and $10.76 for Traffic Secrets Kindle edition. Click here for the latest Amazon Traffic Secrets pricing.

You can also get the Traffic Secrets Audible from Amazon, however, you have to take out a subscription to Amazon’s Audible service for this.

If you are thinking of ordering your copy from Amazon, please bear in mind:

  1. It is more expensive than ordering direct from ClickFunnels
  2. Amazon Traffic Secrets does not include any of the Traffic Secrets bonus stack below
  3. You can’t order any of the upsell items that ClickFunnels offer

Traffic Secrets Bonuses

When you order your copy of DotCom Secrets, as is typical of any Russell Brunson ClickFunnels offer, you will also receive the following free bonuses:

Traffic Secrets Foundation


Traffic Secrets Foundation

The first bonus is a 60-minute presentation by Russell Brunson from one of his “Funnel Hacking LIVE” events in front of 4,500 entrepreneurs teaching them a few of his favorite ‘Traffic Secrets” from the book.

The Ultimate Unfair Advantage


Unfair Advantage

The next bonus is a presentation from Dean Graziosi, who wrote the foreword to Traffic Secrets.

As Russell was writing Traffic Secrets, he found out that Dean was getting almost 4X as much traffic to one of his funnels than Russell was. Russell flew out to Arizona to meet with Dean and find out what he was doing to generate so much more traffic.

Turns out, it was a really minor tweak that was super simple, and almost immediately Russell saw a 4X increase in his own traffic levels.

Russell had Dean come along to a Funnel Hacking LIVE show and explain this secret to everyone. this video is his FULL presentation.

How To Make A Video Go Viral


Make A Video Go Viral

An interview between Russell and Prince EA, in which Prince EA explains how he makes his videos go viral.

With over 3 BILLION views on his own videos, why wouldn’t you watch this presentation where he breaks down in simple terms how you too can create videos to grow your brand overnight?

The Ultimate Traffic Hack


Ultimate Traffic Hack

A presentation from ClickFunnels super affiliate and traffic generation genius, Peng Joon, called Content Multiplier, in which Peng creates 4 months worth of content in just 3 days!

30 Day Traffic Secrets Challenge


30 Day Traffic Secrets Challenge

Once you’ve read Traffic Secrets the first thing you’ll be asking yourself is “Right, where do I start?”

The 30-day Traffic Secrets challenge is a day by day action plan to get you from where you are now to where you want to be.


Traffic Secrets Bonus Recap

Traffic Secrets Refund Guarantee

If you’re not happy with your copy of Traffic Secrets, simply email ClickFunnels customer services, or call the phone number on your receipt, and they will refund your shipping costs in full. They will even let you keep the book!

Traffic Secrets Affiliate Program

Another great bonus with Traffic Secrets is that you can promote it to other people and earn up to a 40% commission for anything that they then buy from ClickFunnels.

How To Order Traffic Secrets

To order your copy of Traffic Secrets, click the banner below to be taken to the order page:

Traffic Secrets Book Review Banner

Once you’re on the order page, click the Yes! Reserve My FREE Copy Now! button:


Yes Reserve My Copy Now Button

What Are The Upsells In The Traffic Secrets Book Funnel?

The Traffic Secrets funnel has the following upsells available:

Traffic Secrets Audiobook + 4 More Exclusive Products

To add the narrated by Russell Brunson Traffic Secrets Audiobook, plus 4 more exclusive products for just $37, simply click the +ADD button and these will automatically be added to your order:

Traffic Secrets Audiobook

Traffic Secrets Live

To add Traffic Secrets Live, again just click the +ADD button and this will be automatically added to your order:

Traffic Secrets Live

Funnel University

ClickFunnels Funnel University

Funnel University is an ongoing monthly training form ClickFunnels to keep you increasing your own success with sales funnels.

Funnel Accelerator Pack

The Funnel Accelerator Pack consists of:

One Funnel Away Challenge


The secrets trilogy books box set

The One Funnel Away Challenge, Funnelology the new free video training series which reveals how to grow your business using sales funnels, and of course, The Secrets Trilogy books box set.


Toonly Deal

An exclusive lifetime access deal for Toonly, a cartoon explainer video-making tool.

Russell Brunson Traffic Secrets PDF Download

You can download the free Traffic Secrets Audiobook Supplemental PDF here.

Is There A Traffic Secrets Course?

Yes, there is a Traffic Secrets course, but it comes as part of the Funnel Hacking Secrets and Funnel Builder Secrets ClickFunnels discount bundle.

Funnel Hacking Secrets & Funnel Builder Secrets ClickFunnels Discount Bundle


Funnel Hacking Secrets Bundle

Before I tell you how much this is going to cost you, you need to bear in mind that this is a 6-month subscription to the ClickFunnels Platinum Plan plus a ton of other ClickFunnels products included.

The Platinum Plan is usually $297 per month, so 6 months x $297 = $1,782.

The Funnel Hacker Secrets bundle will cost you $997.

That’s a saving of $785, plus there are all the other products included.

The get the Funnel Hacking Secrets bundle you need to join the free Funnel Hacking Secrets Webinar:

ClickFunnels Funnel Hacking Secrets Banner

By joining this free webinar you will learn what type of funnel will work best for your type of business, and what hundreds (if not thousands) of entrepreneurs just like you are doing to increase boost their online sales by using sales funnels.

In the Funnel Hacking Secrets Weblass, you will learn the three main reasons why funnel hacking works so well:

  • Secret 1: How to ethically steal over $1,000,000 worth of funnel hacks from your competitor for less than $100
  • Secret 2: How to clone their proven funnel inside of ClickFunnels in less than 10 minutes
  • Secret 3: How to get the exact same customers who are going to your competitor’s websites to come to your funnel instead

Funnel Hacking Secrets Bundle will cost you $997 which is an amazing deal when you consider what you get:

  • 6 months ClickFunnels Platinum subscription – A saving of $785 off the cost of subscribing monthly
  • Free Funnel Hacking Secrets Masterclass (includes over 100 funnel templates)
  • Free Traffic Secrets training course
  • Free unlimited access to virtual hack-a-thons
  • Free ClickFunnels Unlimited bonus

Funnel Hacker Bundle & Price

All that fully backed by a 30-day no-quibble money-back guarantee.

Click the button below to get this amazing ClickFunnels discount and get the Funnel Hacking Secrets bundle today:

Funnel Hacking Secrets Order Button

If you’re interested in a free training course from ClickFunnels, I highly recommend their 30-Day Summit. Register for the 30-Day Summit here.

Alternatively, if you want to take your training to the next level, try the fast-paced One Funnel Away Challenge.

Traffic Secrets Scripts

Traffic Secrets Scripts

ClickFunnels offers you a software called Traffic Secrets Scripts.

Traffic Secrets Scripts is similar to Funnel Scripts and is designed for busy entrepreneurs and business owners, or those who have little experience in copywriting.

You simply answer a few questions and it will automatically generate your:

  • Video scripts
  • Hooks
  • Storylines
  • Profiles
  • Dream 100 Customer research
  • Email sequences
  • Webinars
  • and so much more

To purchase Traffic Secrets Scripts click here. I recommend you read the Traffic Secrets book before upgrading to this software package in order to get the most benefit out of it.

Traffic Secrets Summary

Having paid the shipping fee myself and read through this book cover to cover, I can honestly say it’s a no-brainer. The value this book offers is exceptional, it’s not some passing fad get rich quick scheme, it is tried and tested traffic generation 101.

I really like Russell’s writing style because you actually feel he’s written his books with you personally in mind, they are so engaging and everything is explained so clearly. Don’t worry if you’re not a tech guru, you don’t have to be.

I’m confident you’ll be so impressed with this Russell Brunson book that if you don’t take The Secrets Trilogy upsell option you’ll wish you had.

Remember, the Traffic Secrets book is free, you only pay the shipping charges:

  • $9.95 – USA
  • $19.95 – Rest Of The World

Shipping costs are fully refundable if you’re not happy with the book.

Great bonus stack.

Promote the book as an affiliate and earn commissions.

If you want to know the very best ways of driving hoards of traffic to your funnel/website, you need this book. Grab your copy of Traffic Secrets book now:

Traffic Secrets Book Review Banner

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