You can have the best sales funnel in the world, offering the best product in the world, with the best offer in the world. But, if you don’t know how to drive traffic to it, you’ve got nothing. Don’t let all that time you’ve spent building your sales funnel with ClickFunnels go to waste.
In this article, I’m going to show you the best ways of driving traffic to your funnel, offer, website, etc. There is a right way and a wrong way of doing this. As I believe in providing value to you and not wasting your time, I’m going to tell you the right way.
Table of Contents
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What Is Driving Traffic?
For those of you who may be wondering, I’ll explain what ‘driving traffic’ is.
It is the act of directing people to a particular place online. In this instance, this would be your website or sales funnel, etc. You do this by providing someone with a link which they click on and are then ‘driven’ to where you wanted them to go.
Traffic comes under one of four categories:
- Free.
- Paid.
- Warm.
- Cold.
What Is Free, Paid, Warm And Cold Traffic?
1: Free Traffic
Free traffic is people that are already looking for the product and/or services you provide, so you haven’t had to spend any money getting them to your webpage, sales funnel, etc. As they are already looking for your products and services, they are far more likely to convert into paying customers. Therefore, free traffic is much better for sales conversions.
2: Paid Traffic
Paid traffic is those who have cost you money to get to your page or funnel. In order to try and get them to your funnel/web page, you’ve had to pay for Google ads, Facebook ads, or Solo ads, etc. For this approach, you have to do a little bit of research to ensure your product gets advertised to the right people. Facebook has many different demographics that you can alter so you can target your perfect audience.
A perfect example of this is myself, I’m a Rolling Stones fan when the Rolling Stones have a new album coming out, I am going to buy it. They don’t need to spend anything on getting me to do so. Now, let’s say Justin Bieber has a new album coming out, I’m not a fan of Justin Bieber, I don’t care how many adverts I see for his album or how much of a discount I may be able to get on his album, I am simply not going to buy it. He, therefore, wouldn’t waste his money advertising to me.
3: Warm Traffic
Warm traffic, are those people who are already aware of what it is you are offering and are interested in it. Just like free traffic, they are far more likely to convert into paying customers.
4: Cold Traffic
Cold traffic is people who are not aware of your offer. It is your job to take people from being cold traffic and turn them into warm traffic, therefore making them more likely to become a paying customer.
Using myself as an example again, I like to detail my own car and I’m a fan of using Meguiar’s products to do so. If Meguiar’s have a new product coming out I’m probably going to buy it as I have had nothing but good experiences with their previous products. I am therefore already warmed up to them.
Let’s say that another company with their own range of car care products wanted to tempt me away from Meguiar’s, what could they do to tempt me in to trying their products and warm me up in order to get me to change to them from Meguiar’s? That’s what you have to figure out.
How To Drive Traffic The Right Way
The right way to drive traffic to an offer is to provide value. You have to warm your prospects up and make them want to give you their business. Think of it this way, people are always looking to either get away from pain or towards pleasure.
You have to understand what problem someone is having, figure out how to solve that problem for them, and take them towards the solution they are seeking. If you can do this, you will take your prospects from being cold, warm them up, and convert them into paying customers.
Where To Find Free Traffic
The best three places to find free traffic are:
- Quora.
- YouTube.
- Instagram.
- Facebook.
- Twitter.
- Create a blog.
- Forums related to your products and services.
- Blogs related to your products and services.
Quora
Quora is a question-and-answer website where people can ask questions about absolutely anything, and as long as you’re a member, you can post an answer for them. The trick with Quora is to give a well informed and helpful answer. Do NOT just paste your link to your products and services, I can’t emphasize this point enough. This is classed as spamming and will get your answer removed, and/or you banned from the site.
You have to provide valuable answers. Also, don’t paste your link in every post you leave. Once you’ve posted your answers, as long as they get approved, they are on there forever. You could start making money long term from just the one answer. Over time you’ll build up a lot of links for others to follow.
YouTube
YouTube videos are another great way of gaining exposure and driving traffic to your offer. You can either make them yourself which costs nothing, or you can find people on fiverr.com or upwork.com to make them for you. Monetizing your YouTube channel is another way of earning additional income. The trick here is to keep uploading videos regularly and make sure they are informative and packed with value.
Instagram can be used to drive traffic quite easily. All you have to do is leave a link to your offer in your bio area, along with a brief description of what you are offering, and make sure you keep uploading high-quality images related to your offer on a daily basis. If there are videos that have gone viral that are related to your offer, keep sharing those too. As more and more people start to follow you, the more exposure you are generating.
Why not start a Facebook group or page? As Facebook has over TWO BILLION members, the sky’s the limit to the amount of exposure you can generate here. As with YouTube and Instagram, the trick is being consistent with your presence and the value you offer to your followers. You can even have ads on Facebook which I’ll leave more info for below in the “Where to find paid traffic?” section.
Twitter has approximately THREE HUNDRED AND THIRTY MILLION users. OK, it may not be as much as Facebook, but that’s still a ton of people for you to build up a following with and retweet your messages.
Create A Blog
Creating a blog is another way of generating traffic to your funnel or webpage. Think of your blog as the written equivalent of YouTube. If you’re wanting to create a blog, I highly recommend Bluehost to you for this service. They have plans starting from as little as $3.95 per month. This website is powered by Bluehost so I can confirm that they offer excellent value for money with the service they provide. If you need them for anything, they are on hand 24/7 with tech support.
Forums And Blogs
Forums and blogs are a great place to find people who are looking for an answer to a particular question. Most blogs (mine included) have a place for comments at the bottom of each article. Again, the same guidelines for Quora apply to posts on forums and other people’s blogs.
Where To Find Paid Traffic
For paid traffic you can use:
- Google Ads.
- Facebook Ads.
- Solo Ads
Google Ads
Google ads have a simple five-step process for setting up.
Step 1: Set Your Goal
Tell Google whether you want to get more calls to your business, increase visits to your store, or drive people to your website.
Step 2: Decide Where To Advertise
You decide whether you want to advertise locally, globally, or anywhere in between. You can even pick specific countries.
Step 3: Create Your Message
Three short sentences about your business/offer to grab your customer’s attention. you can even add images to make a compelling banner ad.
Step 4: Set Your Budget
You tell Google how much money you wish to spend each month. Google will recommend a budget to you based on their own data from advertising for similar businesses as yours and will show you estimated results for your budget. There is no minimum budget amount, you will not pay a penny over that amount, and you are free to adjust your monthly budget at any time. There is also no minimum term for your ads to run for, you can even pause your ad campaign anytime you wish.
Step 5: Go Live
As the title suggests, your ads are now live. They will appear across Google Search, Google Maps, YouTube, and other Google partner sites.
Facebook Ads
As mentioned previously in his article, there are over TWO BILLION members on Facebook, why wouldn’t you advertise on that platform?
As with Google ads, you set your budget and you won’t be charged a penny more. Your budget can either be a daily amount or one amount that lasts for the duration of your ad campaign. You have full control of how much money you spend.
You are charged by Facebook every time your advert appears in somebody’s newsfeed, or wherever you have chosen to have your advert appear. As mentioned previously, you change many demographics within Facebook for who to target your advert to, you can narrow your target audience down to very specific details, so it’s imperative that you do your research to ensure your advert appears to the people most likely to purchase your product or service.
Solo Ads
A solo ad is where you pay an internet marketer to email your offer to people on their email list. How much this costs will vary on who you use. This carries the same risk as paying for adverts anywhere, the people who see them may not be interested anyway so you may spend quite a lot of money generating leads. I would recommend you use udimi for this service.
Thank you for taking the time to read my article on how to drive traffic to your webpage/sales funnel, I hope you have found it helpful.
Don’t forget your free copy of Traffic Secrets by Russell Brunson:
Check out my review of Traffic Secrets here.
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